VOLVO CARS X HARUN «SHARK» DOGAN

Harun Dogan, Creative Director of our in-house agency RAWCUT Design Studio, presents "Electrified Light Graffiti" for the Zauberwald Lenzerheide, an interactive installation that invites visitors to get creative themselves. Visitors use a light saber to move around a Volvo XC40 and create their own light graffiti. The movements are recorded by a camera with long-time exposure. The colored shapes create a photo that can be shared via social media.
     

Harun Dogan - also known under the pseudonym "Shark" - deals with photography, graphics, and painting in his artistic work. He combines his roots in graffiti art with his work as a photographer: he experiments with colors and exposure time, creating a symbiosis of both stylistic elements in the form of "light graffiti."

Zauberwald Lenzerheide
Volvo Cars
Harun Dogan / RAWCUT Design Studio
ILLUMINATEDCARS.COM